PR Folio Proposal

PR Folio Proposal               15/08/2012

Belinda Pratten                    Location Workshop 2          Proposal Due Date Week Four

Tasks

1. Make one group portraits using flash lighting.

Photograph a group of 6 people. This is a PR shoot of 6 executives/corporate people. Your job is to find an

outdoor or indoor location for the image, and make a group shot for their website and public relations (PR)

needs. Be creative, but think about this image as a corporate branding exercise for the “team”.

You cannot photograph fellow students. (Must use monoblocs).

2. Make three portraits, using flash lighting.

1. Standard corporate portrait/head shot with white (PLAIN!) background, photographed inside, on

location (not in the studio).

2. More creative corporate headshot or midshot, photographed inside. Simple background, and more

relaxed than the first shot.

They can be looking off camera talking to someone, gesturing etc or simply a tight more creative crop.

3. An environmental portrait of a person. Have them placed in a business setting, eg a winemaker

amongst barrels, lawyer with files, or small business owner showing elements of their business. The

environment around them must relate to their work, but not overtake the portrait. It is about the person.

NB: You cannot photograph fellow students.

My aim is to photograph the Kings Swim School Teaching Team.

For Portrait One – A PR group shot of 6 people

I want to get six teachers with the manager of their centre, and photograph them standing in front of the pool. I want to photograph with a slightly wider angle of view, so that you will be able to see the lanes of the swimming pool behind them, therefore the swimming lanes will create leading lines towards our subjects.

With the manager standing centre, most probably slightly side on with her managers shirt (a different colour to the rest to help stand out). She will be standing a step or two in front of the team with a professional but approachable stance. I will then evenly space out the remaining 5 teachers from her team around her in casual but professional stances.

For Portrait Two – A standard corporate headshot or midshot photographed inside on location on a white background.

I will photograph the ACT people services and training manager, I will use my white material backdrop with backdrop stands, and intend (but must confirm with the teachers) to use my flash studio kit to light her. I have done corporate head shots for this business just recently and intend to have in match another shot. See example below.

For Portrait Three – More creative corporate head shot.

I will take the manager, back from the first group shot and photograph her on her own in front of the pool, or in her office, at her computer. Possibly even dealing with a client, so the back of a clients head out of focus looking over their shoulder at her happy approachable self over the counter.

For Portrait Four – An environmental portrait of a person.

I would like to get again the manager, or a swimming coach with a professional stance, as they would when coaching the squad, with a short depth of field and the pool in the background. I am hoping to get a team of swimmers doing butterfly down the pool, to create large amounts of splash to blur out in the background.