PR Folio Proposal 15/08/2012
Belinda
Pratten Location Workshop 2 Proposal
Due Date Week Four
Tasks
1. Make one group portraits using flash lighting.
Photograph
a group of 6 people. This is a PR shoot of 6 executives/corporate people. Your
job is to find an
outdoor
or indoor location for the image, and make a group shot for their website and
public relations (PR)
needs.
Be creative, but think about this image as a corporate branding exercise for
the “team”.
You
cannot photograph fellow students. (Must use monoblocs).
2.
Make three portraits, using flash
lighting.
1.
Standard corporate portrait/head shot with white (PLAIN!) background,
photographed inside, on
location
(not in the studio).
2.
More creative corporate headshot or midshot, photographed inside. Simple
background, and more
relaxed
than the first shot.
They
can be looking off camera talking to someone, gesturing etc or simply a tight
more creative crop.
3.
An environmental portrait of a person. Have them placed in a business setting,
eg a winemaker
amongst
barrels, lawyer with files, or small business owner showing elements of their
business. The
environment
around them must relate to their work, but not overtake the portrait. It is
about the person.
NB: You cannot
photograph fellow students.
My aim is to photograph the Kings Swim School
Teaching Team.
For Portrait One – A PR group shot of 6
people
I want to get six
teachers with the manager of their centre, and photograph them standing in
front of the pool. I want to photograph with a slightly wider angle of view, so
that you will be able to see the lanes of the swimming pool behind them,
therefore the swimming lanes will create leading lines towards our subjects.
With the manager
standing centre, most probably slightly side on with her managers shirt (a
different colour to the rest to help stand out). She will be standing a step or
two in front of the team with a professional but approachable stance. I will
then evenly space out the remaining 5 teachers from her team around her in casual
but professional stances.
For Portrait Two – A standard corporate
headshot or midshot photographed inside on location on a white background.
I will photograph
the ACT people services and training manager, I will use my white material
backdrop with backdrop stands, and intend (but must confirm with the teachers) to
use my flash studio kit to light her. I have done corporate head shots for this
business just recently and intend to have in match another shot. See example
below.
For Portrait Three – More creative corporate
head shot.
I will take the
manager, back from the first group shot and photograph her on her own in front
of the pool, or in her office, at her computer. Possibly even dealing with a
client, so the back of a clients head out of focus looking over their shoulder
at her happy approachable self over the counter.
For Portrait Four – An environmental portrait
of a person.
I would like to
get again the manager, or a swimming coach with a professional stance, as they
would when coaching the squad, with a short depth of field and the pool in the
background. I am hoping to get a team of swimmers doing butterfly down the
pool, to create large amounts of splash to blur out in the background.



















